[1] From Abduction to Reflection: Harnessing LLM Reasoning to Optimize Online A/B Testing.

Xiaohui Liu, Liang Zhang, and Hock-Hai Teo.

To be submitted to Management Science

[2] How algorithmic pricing aggressiveness affects tipping behaviour in ride-hailing services? Empirical evidence from Uber.

Xiaohui Liu, Liang Zhang, Yujing Ma, Wei Ma, and Hock-Hai Teo.

Major Revision at Manufacturing & Service Operations Management (M&SOM)

[3] Is more always better? Evaluating the augmentation effect of additional algorithms on investment decision-making.

Xiaohui Liu, Jiamin Yin, Liang Zhang, and Hock-Hai Teo.

To be submitted to Information Systems Research (ISR)

Work-in-progress

[1] Why it clicks: causal inference empowering multi-LLM-agent A/B content testing

Xiaohui Liu, Erdun Gao, and Liang Zhang.

Target to Management Science

• Dataset finalized; model framework completed.
• Main experiments underway.